Merchant Academy
Free curriculum for operators.
Short lessons on outcome incentive design, hedge sizing, campaign portfolios, and reading realized ROAS. Built by our success team and updated monthly.
OBI Fundamentals
The four building blocks: trigger, payout, hedge, ceiling. 5 lessons, ~30 minutes.
Campaign Design
How to design a campaign that pays back within week 3.
Hedge & Treasury
How to size hedge % for a new campaign, and when to rebalance.
Reading ROAS
How to interpret realized outcome ROAS vs. traditional attribution.
Reviews & Referrals
Playbooks for word-of-mouth on outcome economics.
Advanced: AI campaigns
How to prompt the Business AI, when to override, when to trust.