Resources · Customer evidence
Pilot evidence, documented the same way every time.
A pilot ships with a KPI, a control, a cap, and a decision log — before any spend goes live. The examples below are illustrative until real pilot reads are published.
What a pilot ships with
One-page brief
The behavior, cohort, mechanism, cap, and measurement window — signed before spend.
Matched control
A randomized holdout or matched cohort so the read is incremental, not directional.
Hard cap
A cap that binds the optimizer — not just the UI.
Decision log
Every recommendation and payout written for the CFO to read line-by-line.
Design your pilot the same way.
Same brief, same control, same cap, same log — for every merchant on the platform.