Pay for the behavior — not for the impression.
An Outcome-Based Incentive is merchant-funded value that only settles when a defined customer behavior occurs — a second visit, a completed review, a referred conversion.
Behavior · Audience · Mechanism · Cap · Proof plan.
Every OBI is written as an Incentive Decision Record with the same five fields, so it can be reviewed, approved, and audited by any stakeholder — including finance.
The record is the artifact — the customer-facing surface is downstream of it.
- Written as a Decision Record before it ships
- Merchant-funded value, not platform-subsidized
- Baseline / holdout measurement required by default
It is not a discount campaign, and it is not a loyalty program.
Discounts spend the marketing budget up front. Loyalty pays after the fact against inferred behavior.
OBIs commit to the behavior first, cap the budget, and measure the shift — every time.
- No blanket discounting
- No points as debt
- No unbounded reward liability
Frequently asked
Is OBI a promotion type or a category?+
It is our signature mechanism inside the AI Incentive Platform. Over time it becomes the primitive the category is built around.
Can the customer cash out their value?+
No. Value is merchant-funded and spendable at the participating merchant. There is no bank-payout UI.
Do you require a holdout?+
For the primary read, yes — a baseline or holdout is the default. Exceptions are pre-agreed in the Decision Record.
Ship your first OBI.
One behavior. One capped budget. One measurement window. One CFO-ready read.