Prove
Report incremental gross profit — not attributed revenue.
Prove is a measurement discipline, not a dashboard. Every incentive ships with a pre-agreed baseline or holdout, a defined window, and a primary KPI expressed in profit.
Baseline / holdout by default
Compare exposed cohorts against a matched control, not against a memory of last quarter.
Profit-first KPI
The primary read is incremental gross profit per customer exposed.
Value reconciliation
Value issued, held, redeemed, and expired — reconciled every day.
Read-only audit log
An auditor or CFO can inspect every decision and every payout.
What Prove refuses to do
Last-click attribution isn't a measurement plan.
Attribution rewards whoever spoke last. Measurement asks whether the behavior actually shifted vs. a control.
Prove is the second answer — always.
- Pre-agreed measurement window before the incentive ships
- Illustrative examples are labeled as such, never blended into reads
- No claims are surfaced without a stated baseline
Make finance the audience.
Every read arrives with a baseline, a window, a cap, and a rationale — ready for the CFO meeting.