Profitable conversion — Convert without a blanket discount
    Profitable conversion

    Convert without a blanket discount.

    Trigger a targeted, capped incentive at the moment of intent — sized against contribution margin and measured against a control.

    Illustrative view of a targeted conversion incentive at the moment of intent
    Intent-triggered
    Fire on real intent signals, not on catalog-wide promotions.
    Margin-aware sizing
    Value sized against contribution margin on the specific basket.
    Capped per session
    Per-session and per-customer caps enforced by the platform.
    Vs. a matched control
    Read incremental conversion — not overall conversion — against a control.

    Retire the blanket discount.

    Ship a targeted, capped conversion incentive with a measured read.