GTM Sales & Marketing Lead

IncentivPay is hiring a founding GTM Sales & Marketing Lead to architect and execute our go-to-market engine across the United States and Canada. This is a remote, full-time role reporting directly to the founder, with broad ownership across new business sales, merchant partnerships, demand generation, lifecycle marketing, and brand. You will own the number. That means building a repeatable outbound and inbound pipeline targeting Shopify merchants, subscription brands, and local hospitality operators who benefit from outcome-based checkout incentives (e.g., "Free if BTC hits $75K", "Free dinner if the Habs win"). You'll run discovery calls, lead product demos, negotiate commercials, and close — while simultaneously building the marketing surface area that makes inbound flow inevitable. On the marketing side, you'll design and ship campaigns across paid, organic, content, partnerships, and community. You'll work hand-in-hand with product and design to sharpen positioning, write category-defining copy, and produce assets — landing pages, case studies, sequences, decks, video — that convert. You'll instrument the full funnel (attribution, CAC, payback, cohort retention) and report weekly against a clear scorecard. You'll also build and manage the GTM stack: CRM hygiene, sequencing tools, enrichment, analytics, and the AI tooling we use to scale a small team into a large-team output. As we grow, you'll be first in line to hire and lead AEs, SDRs, and marketers under you. This role is for an operator who can write the cold email, run the demo, close the deal, brief the designer, ship the landing page, read the SQL, and present the dashboard — all in the same week. If you want a seat where sales and marketing are one motion and you can compound a category from zero, this is it.