The problem
Halcyon was running Klaviyo abandoned-cart flows with a standard 15% off offer. Completion rate on the offer was 11%, but they were paying 15% off on every completed order — including the customers who would have converted anyway.
The setup
We wired IncentivPay into Halcyon's Shopify + Klaviyo stack. The abandoned-cart email now offers "$15 IP Cash on your next Halcyon order if you complete this one." The reward mints only on completion, and spends only on visit two.
Hedge % was set to 55, with per-customer ceiling of $15 and campaign ceiling of $8k/month.
The result
First-order completion moved from 11% to 35% — a 3.2x lift. But the important metric is that 22% of first-order customers came back within 30 days and spent the IP Cash. The retention flywheel started paying for the acquisition spend by week 3.