Meridian Wellness — Cut churn 26% without permanent price cuts | IncentivPay Case Study
    Case study · Subscriptions

    Meridian Wellness — Cut churn 26% without permanent price cuts

    A wellness subscription business replaced their "20% off if you stay" save flow with a one-time renewal-linked IP Cash grant.

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    Meridian Wellness — Cut churn 26% without permanent price cuts
    −0%
    Cancellation rate
    $0
    Permanent ARPU erosion
    0%
    Save-offer take rate
    0 weeks
    Pilot to full rollout

    The problem

    Meridian's save flow was standard SaaS math: intent-to-cancel triggers a 20%-off-forever offer, ARPU on saved customers drops permanently, LTV/CAC ratios degrade quarter over quarter.

    The setup

    IncentivPay replaced the discount with an IP Cash grant equal to one month of subscription value, minted only on the specific renewal cycle. Price never changes. The customer stays at full ARPU, gets a one-time credit spendable in the Meridian marketplace.

    The result

    Cancellation dropped 26% vs. the discount-based control. ARPU on saved customers held steady. Net-revenue retention improved by 8 points. The finance team could finally model the save flow as a cost, not a permanent price cut.

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