Platform — The Merchant Growth OS | IncentivPay
    Platform overview

    One operating system for every incentive you'll ever run.

    Discounts leak margin. Loyalty stalls in month three. IncentivPay unifies seven proven growth surfaces into one platform where every dollar is tied to an outcome you'd pay for anyway.

    IncentivPay platform overview
    0.0–5%
    Only pay on realized outcomes
    0
    Growth products in one platform
    0 days
    From pilot to first live campaign
    Zero
    Platform migration required

    The seven products

    Each one earns its keep. Together they compound.

    Outcome Incentives
    The category-defining product. Reward customers when a real business outcome happens — a scanned receipt, a repeat visit, a review posted, a friend referred.
    Rewards & Wallet
    IP Cash — a spendable balance that lives across every participating merchant. No point conversions, no expirations, no dead breakage economics.
    Gift Cards
    IP Cash on a code. Buy for a friend, redeem at any participating merchant, split pay with card at checkout.
    Reviews & Referrals
    Turn every winning entry into a Google review or a friend referral, priced against the same outcome economics.
    Campaigns & AI
    The Business AI picks the campaign type, sizing, hedge %, and duration from your goal — then reroutes weekly based on realized ROAS.
    Analytics
    Every incentive is a line item with an outcome column. Attribution isn't inferred — it's minted at redemption.
    Integrations
    Shopify, Stripe, Toast, Square, Klaviyo, HubSpot. Live wallet + receipt scan with zero POS replacement.
    Enterprise controls
    Global guardrails, role-based access, audit logs, and hedge treasuries — designed for finance to approve.
    The thesis

    Discounts are a tax on your best customers. We replaced them.

    Traditional promotions pay the same amount to a customer who was going to convert as to one who wasn't. That's not a growth tool — it's a subsidy. IncentivPay only fires when a specific outcome you asked for actually happens. Everything else runs at full margin.
    • No blanket coupons — every incentive has a trigger
    • Pay 3.5–5% platform fee on realized outcomes, not GMV
    • Hedged treasuries protect against tail-risk spikes

    Frequently asked

    Do I have to replace my checkout?+

    No. IncentivPay layers on top of Shopify, Toast, Square, Stripe, and most POS systems — receipts and outcomes flow in, wallet and rewards flow out.

    How is this different from loyalty software?+

    Loyalty rewards behavior after the fact. Outcome Incentives are a live offer that shapes behavior in the moment of purchase.

    What's the fastest path to live?+

    Two weeks. One integration meeting, one campaign approval, one launch check-in.

    See the full platform in one demo.

    A pilot takes two weeks. Zero commitment, zero platform migration.