Outcome Incentives
The end of the blanket discount.
Every incentive is priced against an outcome you'd already pay for: a scanned receipt, a review posted, a friend referred, a second visit in 21 days. If the outcome doesn't happen, you don't pay.
What makes an outcome incentive
Trigger
A concrete, verifiable event: receipt uploaded, review posted, referral converted, repeat purchase in a window.
Payout
IP Cash to the customer, credited only after the trigger clears fraud and identity checks.
Hedge
A % of expected liability held in the treasury. The higher the hedge, the more downside protection.
Ceiling
Per-campaign and per-customer caps stop tail spend cold. You never wake up to a surprise.
Attribution
Every payout is minted from a specific outcome — no last-touch guesswork.
Fraud
Multi-signal risk scoring, receipt integrity, and identity verification on payout.
Why this beats coupons
You stop paying customers who were converting anyway.
A blanket 15% off pays every customer the same — including the ones who came in already. An outcome incentive pays only when the behavior you actually wanted happened, and only after it happened. The math changes overnight.
- Zero payout on non-triggering visits
- Fixed max liability per campaign
- Live ROAS visible before day 7
Frequently asked
What's a real example?+
"Get $10 back if you spend $40+ within 21 days." Customer eats, scans receipt on visit 2, IP Cash lands in their wallet. If they never come back, you paid nothing.
How is fraud handled?+
Every receipt is scored — image integrity, duplicate hashing, velocity, and geo. High-risk entries route to review before any payout.
Can I run multiple outcomes in one campaign?+
Yes. Chain triggers ("repeat visit + review = bonus"), or run parallel outcomes with separate ceilings.
Ready to see this on your checkout?
A pilot takes two weeks. Zero commitment, zero platform migration.